The talent search has officially begun and all candidates have received a full brief and assignment. We had 19 pages of inspiration and information to read through with a real person called Sunny Spindler to create a product for . Sunny is the owner of a pastry shop and she is looking to expand the business to incorporate a tea room. It's really exciting and the brief requires us to design a tea cup, saucer and napkin.
The brief is also surprisingly open, with directions to create in 'your own style' and create something that you would love yourself. You are also able to do it in an editorial style, or children's book style or whatever is your 'thing'. The idea is to show of what you love and what you can do.
So, I have been doing a lot of brainstorming! I've been pinning like a crazy lady and have filled my head with potentials and possibilities!
I am really feeling a big Rococo influence at the moment as I saw in the photos on the brief that Sunny's shop already had some Rococo elements. This is something that I like because of the organic shapes and patterns and the pretty pastel colours.
I also saw on the wall the quote 'every cake tells a story' which has started my head spinning in all directions.
It's a little overwhelming thinking about all the different ways that you can tackle this, especially when you consider the three different elements of teacup, saucer and napkin. I think it's important that the three pieces work in harmony together, and all help to tell a story.
This is where I have got to so far.... I was working on the napkin last night, but I don't think that it actually adds to the fairy on the teacup.
I am am now thinking of writing a story about the Rococo fairy, or having the words 'Let them eat cake', or "Once upon a time' on the napkin.
It's challenging for me working out how to present the items so that the whole thing is visually appealing and all the elements are clear to see.
It's a whole lot to think about! I think I just need to not obsess too much and just let it come. It's funny how when you take your mind off something the idea can just pop in.
Anyway, thanks for reading! Any thoughts or advice would be much appreciated.
I have two weeks to get this sorted - wish me luck!