Journey of a logo design

I had been planning on updating my logo and clarifying my ‘brand’ for quite some time, but it’s a lot easier to design for other people.


Other businesses are generally quite clearly defined. They know what they have to sell and who their target audience is. As an artist though, you are encouraged to be authentic to yourself. To draw from your uniqueness, that part of you that has been shaped by your views and experiences.

With something as nebulous as a sense of self, it is pretty challenging because you are always changing and evolving.


My art practice is also a little bit sprawling! I am predominantly a digital artist, with a love of illustration, pattern design, graphic design, with a more traditional love of lino printing and screen printing.


I put my work on mugs, t-shirts, bags and even necklaces!


I felt a little lost with this and so I kept putting it off.

Some of my previous branding attempts!

I bought a book called Style my Brand by Fiona Humberstone, which really helped me to get a bit more focused. There was a section that made you break your brand down into a season, with personality traits that went with each one.


I read though this MANY times! Changing my mind about my season nearly every time. Was I more spring or summer? Was I autumn with a touch of spring, or was I summer with wintry undertones? My indecisiveness shone pretty strongly at this time.


I managed to hone it down to certain aspects that were really important to me and that helped me to decide on colours and fonts. (I fell predominantly into a spring personality brand with a touch of autumn in case you are curious)

My very first logo

It was important to me that my logo still retained a sense of magic and I decided on the hare as it had been with me since I started Glitter and Earth, plus it represented the printmaking aspect of my work.


I like the freshness of my new look and feel as though it works for me as well as having the capacity to grow with my business.


I also learned to draw the line between me and my brand. Of course a lot of myself and my personality is reflected in my work, but these elements can obviously never be the total of who I am.


I think that just because I even thought that, it shows how intertwined and enmeshed I was as an artist with my work. It definitely took some time to weed through the differences but it’s been an interesting journey.


I feel very thankful to spend so much time creating and I hope that my business continues to flourish with this new look.


Thank you for following my journey! I’d love to hear from you, even it’s just a simple hi - it really means a lot to me.